GEO for Coaches & Consultants
You've created content.
Where are the clients?
You've published blog posts, but they don't rank. AI is answering your clients' questions, and it's not citing you. Meanwhile, competitors with half your experience are showing up in ChatGPT, Perplexity, and Google AI Overviews.
That's the authority gap. I close it. Through Generative Engine Optimization, I make AI recommend you as the expert. Done-for-you.
13x
More Page-1 Rankings
John Mattone Global
626
AI Mentions in Google
John Mattone Global
32x
Organic Traffic Growth
O-Care
50%+
Of Site Traffic from Our Content
Rebecca Campbell
Clients & Companies I've Worked With
How It Works
Five phases. Full execution. Zero strategy PDFs.
From audit to published content — everything is handled for you. You focus on coaching. We handle strategy, creation, optimization, and publishing.
Search Audit
Where you rank, where AI can't find you, and where competitors are winning.
Voice Extraction
Your methodology, positioning, and voice — captured before a single word is written.
Content Strategy
A prioritized content plan tied to your coaching business goals. Each piece builds authority.
Create & Publish
Voice-authentic articles published to your site. Optimized for search and AI citation.
Linkable Resources
Guides, assessments, and calculators that earn backlinks and get cited when AI answers 'who's the best coach for X?'
Results That Matter
~900
Searches where JMG ranks #1
John Mattone Global
30x
Organic traffic growth in 10 months
O-Care
15.9%
Visitors from AI that become leads
Industry benchmark
What Clients Say
“My favorite word is masterpiece and I think that word applies. It's incredible.”
Who's Behind This
I'm Bo-Peter Laanen — 13 years in SEO, Robbins-Madanes certified coach, and the person behind the GEO work for John Mattone Global, Rebecca Campbell, and O-Care.
I built this practice because coaches and consultants deserve better than generic agency SEO. You need someone who understands how you think, how your clients search, and how AI decides who to recommend.
Read the full storyBook a Free 15-Minute Call
I'll walk you through your GEO audit results: where you rank today, where AI can't find you, and what to fix first. No pitch — just your data.
Book Your Free CallPick a time. I'll have your audit ready before the call.