About
SEO and Content Authority for Executive Coaches and Consultants
After 13 years in SEO and content marketing, I specialize in one thing: turning your expertise into a search presence that attracts high-value clients and gets cited by AI tools like ChatGPT and Perplexity.
Why This Service Is Different
Most SEO agencies understand search algorithms. Most coaches understand human transformation. Very few people understand both, and can apply that understanding to make an executive coach's content actually land with the clients they're meant to serve.
- ✓13 years of SEO and content marketing experience
- ✓Robbins-Madanes Certified Coach (Strategic Intervention)
- ✓Worked with John Mattone Global, ranked the world's #1 executive coach
- ✓Understands the content authority game coaches live by
No competitor agency can claim all four of these simultaneously.
Is this you?
- ✓You have 50+ blog posts but only rank for your own name
- ✓When someone asks ChatGPT "who's the best coach for [your niche]?", you're not in the answer
- ✓You're spending $3K-$5K/month on ads because organic never "worked"
If any of that sounds familiar, you're not alone. It's the most common pattern we see, and it's fixable.
How We Work Differently
Most SEO agencies use AI to churn out generic content. We use AI to position you as the cited expert.
The difference:
Why this matters: Your ideal clients don't convert from blog traffic. They convert from trust. Being cited by AI = the highest-trust signal possible.
The Results It Produces
The system works because it was built from real client work, not theory.
John Mattone Global
13x
top-3 keyword rankings in 6 months
Rebecca Campbell
5x
organic traffic growth in 12 months
O-Care
32x
peak organic traffic growth
The pattern is always the same: technical foundations first, topical depth over scatter, and patience. No shortcuts, no keyword stuffing, no “50 AI articles per month” content farms. Fundamentals applied consistently, compounding over time.
Robbins-Madanes Certified Coach
Robbins-Madanes Training — Advanced Coach Certification
13 Years
in SEO
BLaanen is led by Bo-Peter Laanen, an SEO strategist and Robbins-Madanes Certified Coach based in Amsterdam. Read Bo's full story
Ready to become the expert AI recommends?
We'll show you exactly where your authority gaps are and what it takes to get AI recommending you within 90 days.
See Where You StandBo-Peter Laanen has built SEO systems for coaches and consultants generating 5x-32x organic growth. Based in Amsterdam.