Meet Bo-Peter Laanen

My marketing career started in 2013 in a remote desert town in Rajasthan, India. I was there to help a development non-profit get more donations. When I realized their biggest problem was their website, I Googled “how to build a website” and taught myself WordPress from scratch. That first problem led to everything that followed.

Over the next decade, I worked across Silicon Valley startups (through the Consulate General of the Netherlands in San Francisco), growth marketing agencies, and eventually launched my own practice serving online course creators, coaches, and consultants. I became the kind of SEO partner who understood not just the technical side, but how content builds trust and authority with the audiences that matter most.

What makes my work different: I am also a Robbins-Madanes Certified Coach. I have been trained in the same methodology used by many of the coaches I now work with. I understand your world from the inside. When I say your content needs to demonstrate authority, I mean it in the way you would mean it to your own clients.