I get it. You’re busy. You don’t have time to manage Instagram for your business. But is that the best decision? Before outsourcing to an Instagram marketer, I want you to consider 7 questions first. Because if the wrong person is managing your account, it could do more harm than good.
There are many different things to think about when it comes to finding the right person for the job. By answering these questions, you’ll be able to find the social media manager that is perfect for your business and your goals.
What is an Instagram Marketing Manager?
An Instagram marketing manager is responsible for managing an organization’s community management & presence on the social media platform Instagram. This includes social media posts, marketing campaigns, responding to comments, and engaging with followers. An effective Instagram marketing manager or social media sites manager will have a strategic vision for using the platform to achieve the organization’s goals.
The role of an Instagram marketing manager is important because Instagram is one of the most popular social media platforms. With over 1 billion monthly active users, it presents a massive opportunity for organizations to reach their target audiences. An effective Instagram marketing strategy can help increase brand awareness, build customer relationships, and drive sales.
4 Tasks Your Part-Time Instagram Manager Can Help With
You know how important social media marketing is for an online business. But you may not have the time or resources to manage your social media accounts. This is where a part-time Instagram manager can be a valuable asset.
An Instagram manager can help you develop and implement a content strategy that aligns with your business goals. They can post consistently on your behalf, increasing engagement with your target audience. And they can analyze data to determine what content is performing well and adjust your strategy accordingly.
If you want to get the most out of your social media marketing, consider working with a part-time Instagram manager. With their help doing social media management, they can increase and maximize your reach and connect with more potential customers.
An Instagram manager can help with various tasks related to your business’s presence on the platform. Here are four tasks that your part-time Instagram manager can help with:
- Develop and Implement a Content Strategy
- Post Consistently
- Increase Engagement
- Analyze Data
1. Developing and Implementing a Content Strategy
A content strategy is essential & important for any business that wants to use Instagram effectively. Your manager can help you develop a strategy that considers your business goals and the needs of your target audience. This could include whether you’d like to run Instagram ads or want to use influencer marketing as part of your marketing campaigns.
Once the strategy is in place, your manager can help implement it by creating or curating content, creating & scheduling posts, and engaging with your audience.
While some Instagram business profiles are content to post whatever comes to mind, others are increasingly turning to social media managers to help them develop and implement a content strategy.
There are several benefits of developing a content strategy.
First, an agreed-upon strategy can help ensure that your posts are timely and relevant to your target audience. As well as ensuring their posts are up to your standards.
Second, a social media strategy can help you to better measure the success of your social media campaigns by setting quantifiable goals. Finally, a well-executed content strategy can help you to build a strong and loyal following on Instagram.
While there are certainly benefits to be gained from social media management, it is important to remember that the success of your Instagram account will ultimately depend on the quality of your content.
2. Post Consistently
A big part of an Instagram manager’s job is making sure that your account is active and posting consistently. Instagram marketing is constantly evolving with new features and possibilities. Your Instagram marketer can stay on top of this, using the full breadth of features across stories, reels, and regular posts. This helps increase engagement, gets your account in front of the right audience, and funnels those viewers to engage with your brand.
While it is undoubtedly true that an Instagram manager can help increase a business’s visibility, there are also some potential downsides to posting too frequently.
For example, bombarding followers with a constant stream of content can be overwhelming and may cause them to unfollow the account. Moreover, if all of the posts are promotional, your feed will be a turn-off and come across as sales-y.
As a result, it is important to strike a balance. By sharing a mix of informative, useful, and visually appealing content, an Instagram manager can help to build a following of engaged and loyal followers.
3. Increase Engagement
One of an Instagram Manager’s key responsibilities is to increase your posts’ engagement. This can be easily completed in several ways, such as responding to comments, joining relevant conversations in your niche, running giveaways or contests, and collaborating with other businesses or influencers in your space.
When speaking to potential managers for your business, probe them about their ideas for your brand. Increased engagement and higher brand awareness, when done correctly, translate into increased consistent sales.
4. Analyze Data & Iterate
As a business owner, tracking your progress and analyzing your data is essential to see what’s working and what isn’t. So that’s precisely what your Instagram marketing freelancer should do for you.
Their analysis should include who your audience is, what type of content they engage with most often, and when they’re online. All this information is valuable to fine-tune your content strategy for Instagram.
Equipped with this information, your social media manager should be focused on delivering engaging content to drive your end goals.
Also Read: The 8 Best Freelance Marketing Platforms to Make a Living
7 Questions to Ask Before Hiring Social Media Management Freelancers
When it comes to outsourcing your social media, there are a few things you need to consider before making the decision. This is both for setting up your new social media manager for success and getting the desired results from the engagement. Here are 7 qualifying questions you should ask yourself before hiring an Instagram manager.
1. Do I have a clear understanding of my target market?
A clear understanding of your target audience will make your new hire successful. By clearly documenting what your customer needs are and what type of messaging resonates with potential customers, you’ll onboard your new social media manager quickly.
2. What type of content will resonate with my target market?
But, even if you don’t clearly understand your target market, an Instagram Marketer can still help you define it. They can use their skills and experience to conduct market research and help you to identify your ideal customer. So if defining your target market and messages that will resonate is needed, make sure your new hire knows how to figure this out.
3. What are my business goals?
I know what you’re thinking: “I already know my business goals, it’s to get more customers and grow revenue”. Great! And how will your Instagram or other social media fit into that?
For example, if the goal is to increase brand awareness, posting too frequently or using aggressive hashtags is likely to do more harm than good. If the goal is to drive sales, then failing to include a call to action or links to product pages will make it harder to convert followers into customers.
4. What image do I want my business to portray?
This comes down to providing content creation guidelines for your social media marketing. Don’t overthink it! You’ll be able to iterate on what you like and don’t like as more content is created. The important bit is ensuring you document that with your freelance Instagram marketer so that the same mistakes aren’t repeated.
You may hire a graphics designer at this point, here are some quick tips when you move to Outsource Graphics Design.
5. How much am I willing to spend outsourcing my social media?
Before outsourcing your social media marketing, you must ask yourself how much you’re willing to spend. While outsourcing can save you time, it’s important to ensure you’re getting what you pay for. More importantly, what do you think your expected ROI will be?
With this in mind, you can establish clear parameters such as how many hours your marketer can spend on relevant social media activities.
6. How much time can I invest in providing feedback and supervision?
When it comes down to any freelancer or employee relationship, providing feedback is critical to developing a positive production cycle. Begin by outlining how much time you spend on product social media content now. This gives some baseline on time freed up that you can provide feedback, especially early on in the working relationship.
7. What expectations do I have for results? When should they be accomplished?
By taking some important time apart to answer these questions, you’ll be able to make a more informed decision about either hiring or not hiring an Instagram manager is the right move for your business.
4 things to consider before hiring an Instagram manager for your business
A social media manager can be a great asset for any business with an Instagram account. They can help you grow your following, increase engagement, and build a strong brand presence on the platform. However, before you hand over all the logins to your Instagram account, you should consider a few things.
Define Your Goals
Before looking for an Instagram manager, you must clearly know what you want to achieve with your account. Do you want to increase brand awareness? Drive traffic to your website? Sell products or services? Once you know & understand your goals, you’ll be better equipped to find an Instagram manager who can help you achieve them.
Consider Your Budget
How much are you affordably willing to spend on an Instagram manager? The rates of every service provider will vary depending on the size of your business, the scope of work, and the experience of the person or agency you’re hiring. When setting your budget, factor in other associated costs, such as software subscriptions or paid advertising campaigns.
Evaluate Your Resources
In addition to financial resources, what other resources does your business have that can be used to support your Instagram presence? Do you have employees who are willing to contribute content? Are there any existing customers or followers who could be brand ambassadors? When it comes to growing your presence on Instagram, it takes a village. Be sure to consider all the resources at your disposal before making a hire.
Know What You’re Getting Into
Managing an effective Instagram account takes time and effort. In addition to regular posting, an effective strategy also requires engagement with other users, monitoring of analytics, and continuous experimentation. Consider whether you’re prepared to initially commit the necessary time and resources to supervise your new freelancer. In that case, hiring an Instagram manager might not be the right solution.
Where to hire a freelance marketing manager?
There are a few different ways to hire a freelance marketing manager. These are your main options:
- Post the job on a site like LinkedIn or Indeed. This can be a very good option if you know the skills and experience you’re looking for in a candidate.
- Hire on Fiverr or Upwork: Good for shorter engagements that need to get started ASAP. I recommend doing a test with more than one freelancer.
Use Pre-Vetted Experts on a Marketing Platform: If you have an E-Commerce brand, you must read our Mayple Review – Vetted Experts for eCommerce Brands guide. For other types of businesses looking for social media management, MarketerHire might be a better fit.
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FAQs about Hiring an Instagram marketing freelancer
How Much Does it Cost to Hire an Instagram Marketer?
If you’re looking to hire an Instagram marketer, you may wonder how much it will cost. The answer, of course, depends on several important factors, including the size of your business, your marketing goals, and the project’s scope. However, you can generally expect to pay anywhere from $500 to $5,000 per month for a Social Media marketer. The variance depends primarily on expected hours worked and where the freelancer is based.
Can You Hire Someone to Manage your Instagram Account?
The answer is yes! Many companies offer this type of service. The benefits of hiring social media managers to manage your Instagram account include:
- They can help you grow your following by using hashtags, tagging other users, and posting engaging content.
- They can interact with your followers on your behalf, responding to comments and questions.
- They can help you to measure your success by providing analytics and insights into your posts.
If you want to improve your presence on Instagram, hiring someone to manage your account is a great option. Make sure to research a reputable company that will provide you with the needed services.
Can I Pay Someone to Manage My Social Media Accounts?
Can I pay someone to manage my social media accounts? This is a question that many business owners ask themselves. The clear and pet answer is yes, you can pay someone to manage your social media accounts. Doing this has many benefits, including having more time to focus on running your business, not worrying about staying up-to-date with the latest social media trends, and not having to deal with negative customer comments.
How do I Become a Freelance Content Creator?
Anyone with a computer can become a freelance content creator or social media manager. Whether you’ll do a great job depends on a few qualifications:
- You need to have excellent writing skills. This means communicating clearly and concisely and having a good command of grammar and punctuation.
- You need to be able to research topics thoroughly and find interesting angles to write about.
- Have social media experience so your content can reach a wide audience.
- And finally, you need to market yourself effectively so potential clients can find you and commission your services.
You can become a successful freelance content creator with these in-demand skills.
How Do I Freelance With Instagram or Social Media Platforms?
As a freelance content creator, Instagram is one of the best platforms to market your services. And, since so much of the platform is visual, it’s a great place to showcase your talent and build a portfolio.
The important first step is creating a professional profile and posting high-quality content to get it started. As you build up a following, you can start pitching paid work to potential clients. There are several important & qualifying ways to do this: you can direct message companies that you think might be looking for your services or use Instagram’s “swipe up” feature to post links to your website or portfolio. You can also use hashtags to connect with brands and businesses that might need freelance help.
If you’re serious about freelancing through Instagram, consider investing in some helpful tools and resources. Various apps can help you schedule and post your content and track your analytics and engagement. There are also (free resources) websites where you can find Instagram influencers and other potential clients. With a some effort, Instagram can be a great way to land freelance gigs and grow your business.
Where Can I Find Freelancers On Instagram?
If you’re looking for freelancers on Instagram, there are a few different places you can look. First, try searching using hashtags related to freelancing, such as #freelancer or #freelancelife. This will give you different results, including people posting about their freelance work and businesses offering freelancers’ services.
You can also check out the Explore page, where you’ll find recommended accounts based on your interests. And finally, don’t forget to look at the Stories feature, where many users share behind-the-scenes glimpses of their work day – including plenty of freelancers! By taking some time to browse through these different options, you’re sure to find some great Instagram accounts to follow for all your freelance needs.
Wrapping Up Instagram Managers for Hire
Hiring an Instagram manager can free up some much-needed time in your schedule to focus on other aspects of running your business. Experienced Instagram or Social Media marketers can also bring fresh ideas and valuable insights to the table that can help take your account (and business) to the next level.
Before hiring someone to help manage your account, ensure you clearly understand what tasks you would like them to handle and your expectations for their work.
Also, set a reminder aside each week to review their work and give feedback so they can continue refining their strategies and produce results that meet (or exceed) your expectations!
