If you’re a course creator looking for an affordable and user-friendly email marketing software platform to boost sales, you may consider MoonMail. Since it’s release in 2018, this software has gained popularity among businesses due to its affordability and user-friendly interface.
But with so many email marketing options available, is MoonMail the right choice for your email campaigns? In this MoonMail review, we’ll take a closer look at the software, its features, user feedback, and customer support to help you decide whether it’s the best email marketing software for your small business or online course.
MoonMail Email Marketing Platform Overview
MoonMail is a cloud-based marketing software that provides businesses and course creators with an easy-to-use platform to create and send marketing campaigns. It is an all-in-one messaging platform for email, SMS, Voice, WhatsApp, and more.
With high deliverability rates, A/B testing, and a drag-and-drop editor, MoonMail offers several features to help users optimize their email campaigns for better engagement and conversions.
Why Is MoonMail Perfect for Online Course Creators?
MoonMail is a messaging platform offering various communication channels to businesses and individuals. These channels include email, SMS, voice, WhatsApp, Facebook Messenger, Amazon (ADM), Apple (APNs), Baidu, and Firebase (FCM).
By providing an all-in-one solution, MoonMail enables its users to manage multiple communication channels from a single platform, streamlining their communication processes and reducing the need for multiple tools. This can improve efficiency and cost savings for course creators and small businesses.
MoonMail’s straightforward and basic analytics make it easy for course creators to understand the effectiveness of their website and email marketing campaigns.
Another advantage of MoonMail is its range of integrations, allowing course creators to connect other important tools to their messaging platform. MoonMail can also be financially beneficial for some course creators depending on their list size and how many emails they send.
Key Features of MoonMail Email Marketing Software Platform
1. High Deliverability
MoonMail is a messaging platform that uses Amazon Web Services (AWS) to deliver emails, which ensures high deliverability rates for your campaigns. MoonMail also provides spam reports, which help improve email message deliverability rates by identifying any spam triggers in your campaigns.
2. Drag and Drop Editor for Custom Design
MoonMail software offers an easy-to-use drag-and-drop editor that allows users to create custom emails and signup forms for their campaigns without knowing HTML or CSS. This feature makes it easy for businesses to create branded custom emails with some effort. The downside to this is that if you aren’t interested in custom emails, there are no templates to use otherwise.
3. A/B Testing
MoonMail offers A/B testing, which allows users to test different versions of their email campaigns to see which performs better. This feature is handy for course creators who want to optimize their email campaigns for higher open and click-through rates.
Course creators can refine their campaigns by testing different subject lines, email content, or call-to-action buttons to improve engagement and conversion rates. A/B testing can be extremely useful even if you can’t write great emails on your own. You can hire freelancers to craft various versions of emails and test them out to analyze their performance.
4. Simple Email Analytics
MoonMail offers a basic approach to email analytics, providing clear and basic metrics that allow businesses to track the success of their campaigns. These metrics include:
- Bounce rate
- Total sent and delivered
- Total clicks (also in percentage)
- Total opens (also in percentage)
- Spam complaints
- Unsubscribe rate
MoonMail users can easily view these metrics on the multilingual dashboard.
While MoonMail may not offer the most advanced analytics features, it provides a simple and effective way to track email campaign performance without overwhelming users with too much data.
5. Live Chat Support
MoonMail offers exceptional customer support through its live chat support, providing immediate assistance to MoonMail users who need help with their campaigns. This feature makes it beginner-friendly and an excellent choice for businesses or course creators who are new to email marketing and need extra support. MoonMail support can help you get settled in if you can’t find your way around.
Pros and Cons of MoonMail for Email Marketing Campaigns
When evaluating any software, it’s essential to consider both the pros and cons before deciding. Here are some advantages and disadvantages of using MoonMail for email marketing.
Pros of MoonMail
- Value for the buck: MoonMail offers competitive pricing plans if you do not send many emails. MoonMail charges per mail and not per contact.
- All-in-one messaging platform: MoonMail provides a comprehensive messaging platform that allows you to manage your email marketing campaigns in one place. It offers features such as email marketing, SMS, Whatsapp, Voice, etc
- Best for multiple teams to work on: MoonMail’s collaboration tools make it easy for multiple team members to work on email campaigns together. This feature can be handy for larger businesses with marketing teams.
- Best if you’ve avoided email marketing due to complications: MoonMail’s simplistic approach and limited features might be just what you need if you’re looking for a no-frills approach to email marketing. Additionally, MoonMail offers customer service to help MoonMail users navigate any issues that may arise.
- Good for marketers: Some users report increases in their cart recovery rates, despite the limited features.
Cons of MoonMail
- Limited analytics and features: MoonMail’s analytics may not be sufficient for users who require more data to evaluate their campaigns’ performance. Similarly, the software is missing key features like the ability to trigger automations via the API and more powerful segmentation features.
- Unavailable customer service: Although MoonMail offers customer help lines, several users report that they could be unreachable when needed.
- Expensive for a small business that sends many emails : Although MoonMail’s pricing structure benefits businesses with large email lists, it may be too expensive for a small business, especially one that sends a lot of emails.
- Not intuitive: Despite its simplicity, MoonMail’s interface may not be intuitive for all users, leading them to choose more user-friendly options.
- Expensive if users don’t have design skills: MoonMail offers only a few email templates and images, despite offering a drag-and-drop editor. If users don’t have any design skills, getting someone to design an email template customized to your business using HTML or CSS could cost you. You could then copy the code and use the template for your MoonMail emails. However, even this process is not without drawbacks as some users have reported difficulty.
- Delivery issues: Some users report delivery issues and drops in engagement after switching. However, such complaints are fairly rare.
MoonMail Pricing Plans
Here is an overview of how much MoonMail costs:
Note that these monthly prices differ from yearly prices.
Pricing: MoonMail vs. Mail Chimp vs. ConvertKit
MoonMail charges you per email and not per subscriber. Customers can have unlimited subscribers on all plans, but only a specified number can be active. This unlimited-number-of-contacts feature can be beneficial for course creators which large number of students they aren’t marketing to currently.
The Lite Plan costs only $59 per month with 10,000 active contacts, which sounds great if you send no more than five emails per month. If you aren’t a frequent messenger or have far less than 10,000 contacts to message with (like most of us), $59 a month to manage 10,000 contacts is a great deal. ConvertKit charges at least $119 for 10,000 contacts, while MailChimp charges $100. i
If you send emails more frequently, say two times a week for 10,000 contacts, you’d need to upgrade to the starter plan for $249. With ConvertKit and MailChimp, you’d only need to pay $119 and, respectively, $100.
Let’s imagine you have a larger list of 100,000 subscribers. With MoonMail, it would cost you $499 to send 5 emails per month. Any higher than this will require that you contact MoonMail. Considering its previous patterns and that a special quote is required, we can assume it’s just as pricey.
With MailChimp, it would cost you $700 to $955, but you can send as many emails as you’d like. ConvertKit charges $566 to $733 for the same number of subscribers, depending on the added functions you’d like. Just like with MailChimp, you can send unlimited emails.
How to Use MoonMail to Create an Email Automation
To get started with creating email automations in MoonMail, follow these steps:
- Go to the MoonMail website and create an account, if you haven’t already.
- Once you’re logged in, create an email list by selecting “Lists” from the main menu, then clicking “Create List” and provide the required information. You can import a list from a CSV file or add subscribers manually. You can also edit lists on this page.
- Click the “Automation” tab on the top navigation menu after creating your email list.
- On the automations page, click on the “Create Automation” button.
- Choose a trigger for when the automation should start. For example, you can choose the “New Subscriber” trigger to start the automation when a new subscriber is added to your email list.
- Select the email list you want to use for the automation.
- Choose the type of automation you want to create. For example, you can choose the “Welcome Series” automation to send emails to new subscribers.
- Set up the first email in the automation by adding a subject line, email content, and any other relevant information.
- Choose when you want to send the email. For example, you can choose to send the email immediately after the trigger occurs, or you can set a delay.
- Repeat the previous step to add emails to the automation if desired.
- Preview and test your automation to ensure it’s working correctly.
- Once you’re satisfied with your automation, activate it by toggling the “Activate” button in the top right corner of the screen.
Conclusion: Should You Buy MoonMail?
MoonMail software is a solid tool with many pros, but it’s not for everyone. If you are a course creator looking for advanced analytics, email templates, or visually appealing software, this might not be the right platform. MoonMail is also not the best fit if you send a lot of emails monthly. Some better options for you are ConvertKit or MailChimp, ActiveCampaign, Moosend, and Mailjet. Mailchimp doesn’t have a lot of features, which could be because the software is relatively new.
MoonMail is better suited for course creators who do not send many emails monthly but want one messaging platform to keep in touch with their students. This platform can benefit you if you only want software to send email marketing newsletters occasionally.
If you need more help deciding which email marketing software is right for your business, feel free to contact us. Our team specializes in Growth Marketing for online course creators, and we’d be happy to hear from you.
Frequently Asked Questions about MoonMail
1. Is MoonMail free?
MoonMail’s website contains information about a free plan, but this plan doesn’t seem to be in commission, as we couldn’t get it to work. Other users and MoonMail marketing reviews mention the same glitch with the free plan.
2. Does MoonMail integrate with other platforms?
MoonMail integrates with several other apps, such as Shopify, making importing customer data and creating targeted email campaigns easy. This feature is handy for course creators with an online store who want to create email campaigns to promote their courses. You can also add social media icons to your emails to encourage social media interaction.
3. Does MoonMail provide an API?
Yes, MoonMail provides an API allowing developers to integrate the platform’s email marketing services into their applications or software. This API allows programmatic access to MoonMail’s features, including creating and managing email campaigns, managing subscribers, and tracking email performance metrics.
4. What security measures does MoonMail use to secure customer data?
MoonMail takes several security measures to protect customer data. These include data encryption, access control, and regular security audits. The platform uses Transport Layer Security (TLS) to encrypt transit data and HTTPS to protect website traffic. MoonMail also employs strict password requirements, two-factor authentication, and IP address restrictions to ensure secure access to the platform.
